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The CEO's Tech Toolbox
originally by John Alexander
Podcasts, RFID tags, and mesh networks are among the 10 new technologies that should be on the radar of every chief exec...
..more than ever, loads of gadgets and new technologies can equip CEOs to deal with nearly every contingency, be it personal or business. And with all the tech firepower available -- from smart phones to software that can pinpoint a complex sales pattern that's otherwise imperceptible -- there are fewer excuses for being less than pitch-perfect in song or in business.
It's not just about rolling out new servers or a splashy Web site makeover. And it's far beyond executives relying on their BlackBerry or depending more than ever on the company's CIO. At the fastest-growing companies, CIOs are already part of the core executive team, mapping out strategic direction together with their chief execs.
Partners
Nashville Search Engine Optimization (SEO Nashville)
You have a web site. Now what? Until you actively promote your presence on the web, the wired world will have absolutely no way of knowing that your site even exists. No matter how beautiful, flashy, or useful a website is, without intelligent marketing and active promotion of that site, the website and its valuable information may never be found or appreciated by its target audience. We don't like to see this happen! That's why we offer a wide array of original website marketing services.
Unlike many designers and developers who know little of marketing, we won't create a site for a client and then disappear, leaving them in the lurch with useless digital debris. We'll help to attract to your site the attention it deserves. SEO (Search Engine Optimization) is one of our specialties.
Get Googled
Would you like to be in the top ten search engine results based on a search of your keywords? If your company's web site does not rank among the top 20 or 30 results of major engine queries, then you might as well not be listed at all. We can improve your rankings significantly, and we have the experience to back it up.
For example, one client site which started out with only around 50 user sessions a month was later averaging 14,000 user sessions per week, and this was gloriously reflected in the company's revenue stream.
The generation of web traffic through online promotion practices is very site- and company-specific. Methods and tactics that work for one company may not work for another organization. One of the biggest factors is the level of saturation and/or competition in your particular field. For example, it would be much easier to achieve a number one ranking for a statement rendering company than a law firm, or to rack up impressive results for a carver of statues than a mortgage company.
For this reason, among others, pricing varies based on the needs of each individual client. Our marketing team is constantly exploring new and original means of attracting visitors to sites, and we work very closely with our clients to develop a custom strategy.
Many of our clients are enjoying top rankings on major search engines, bringing their businesses to new levels of profitability. Our techniques really can work wonders.
Research has shown that over half (56.6 percent) of Internet users abandon their searches after viewing only the first two pages of results, illustrating the importance of being listed within the first couple of pages of search results. Get there!
More on Search Engine Opimization.
- Article: SEO Linking Strategies.
- Article: SEO Logic & Sitemaps.
- Article: 3 Deadly Sins of SEO.
Having been in the SEO business for a while now, it still amazes me how organic search, or natural search, has not achieved the level of respect it deserves. Many folks still do not get the search concept much, if at all - especially when it comes to having an organic listing.
Organic Search
An organic listing is a listing on a search result page that is not sponsored or paid; it is there of its own volition and merit. Organic search is also known as 'natural' because the site owner does not pay for ths listing or the position on the search results page. By its very nature, one cannot pay for an organic position: it must be earned it. This is accomplished by optimizing the content of a website for various key phrases so that it is found in the organic (unpaid) listings of the search engines. To clarify, organic search is the portion of search that returns results by indexing pages based purely on their content and keyword relevancy, with the key term here being 'relevancy/. Organic rankings are accomplished through search engine optimization (SEO).
Search Engine Optimization (SEO), which is basically considered a subset of search engine marketing, is the process of maximizing the visibility that a given web site has in the organic search results. To be successful online, an organic campaign should be a part of the overall search engine marketing strategy.