Author Archives: Frasier

Excel to PDF conversion: Freeware options

For years I’ve used Microsoft Excel to create invoices (which I then send to clients, as an email attachment, for website services performed); Excel use is widespread, so this has worked out pretty well. PrimoPDF logo - free Excel to PDF conversion However, PDF seems to be the preference, so I’m in the process of looking for a quick, simple, and free way to convert a small Excel spreadsheet to PDF (Portable Document Format) document.

Nitro logo - free Excel to PDF conversion

It seems PrimoPDF by Nitro PDF Software has won me over.

I downloaded and installed PrimoPDF, then all I had to do in order to convert my Excel spreadsheet to a PDF document was drag the file from Windows Explorer and drop it onto the PrimoPDF icon, and boom: instant, idiot-proof conversion of the Excel document to PDF format.

I don’t think it could possibly be any easier.

Resources: free Excel to PDF conversion

PrimoPDF logo - free Excel to PDF conversion

Our latest SEO success

Another SEO client breaks into the Google top ten!

nashville seo firm partners with threeten seven design firm

Nashville Web Content & SEO is proud to announce an ongoing partnership with Three TEN Seven Design, LLC (a.k.a. TTS), which now has two locations: Hilton Head, South Carolina and now Philadelphia, Pennsylvania.

Stephen Frasier’s small firm, Nashville Web Content & SEO (NWCSEO), represents the latest addition to the TTS website services team and will now be providing content-oriented search engine optimization, copy writing, content editing, and related web services to Three TEN Seven and their array of clients.

nashville seo client - Google top ten success

Nancy Dietze, the owner of Virtually Yours Assistant Services and TTS client, serves her community as a top-notch executive assistant contractor. Nancy — a former Hilton Head Island real estate guru herself — specializes in providing executive assistant services to area real estate professionals, who are more than happy to farm out their repetitive administrative tasks to Virtually Yours.

The latest round of updates and modifications to the Virtually Yours (VY) website included a basic SEO package and was the first job taken on by the new TTS + NWCSEO team. Prior to the engagement, VY did not have any pages from its website listed in the top 50 Google search results for the terms Hilton Head virtual assistant. A few days after the SEO work concluded, a follow-up review showed at least two (2) web pages from the new and improved Virtually Yours website subsequently ranked in Google’s top ten for the given search terms. The freshly Google-top-ten-ranked pages on Nancy’s website include the new Resources page and the Testimonials page.

Chalk up another SEO success for the team – and more importantly, another happy client!

Resources: Our latest SEO success

Google search for “Hilton Head virtual assistant”
Virtually Yours Assistant Services (Hilton Head, SC)

Pinging in the blogosphere

Marketing your blog: blog marketing basics

originally written for client SD on Monday, January 24, 2011

A ping is a mechanism by which a blogger notifies a server that its content has been updated. A signal is sent to one or more ping servers, which can then create a list of new material. Many blog authoring tools, like WordPress, can be set to automatically ping one or more servers each time a post is created or updated.

The ping service Ping-O-Matic is already built in by default for blogs hosted by You can also set up any number of pings manually by using ping services other than those offered in Ping-O-Matic. There are many good resources for the more deliberate and selective blogger, such as

While ping implementation for a blog was a no-brainer in years past, it is no longer automatically assumed to be beneficial due to the prevalence of spambots and similar garbage. Use common sense.

Resources – Pinging

Ping – wiki
Understanding blog-and-ping
Ping List
Are Trackbacks and Pingbacks Still Useful?

Backlinks: Blog marketing basics

Marketing your blog: blog marketing basics

Importance of backlinks

originally written for client SD on Monday, January 24, 2011

Like many other posts, this started out as an email to a friend and client; however, my continued appending, revising, strengthening, and footnoting caused it to grow from a quick, suggestive email to a substantial post (or a series of short posts, as it turns out). Since the vast majority of this information has the potential of being useful to many people, I decided to post it.

Here are a very few beginner suggestions for attracting more traffic to your new blog. This information is very general and foundational — just the tip of the tip of the iceberg, really. Each of these subjects – especially SEM, and to a lesser degree, SEO – is a very broad and inclusive topic in and of itself.

Subjects covered:
Social Media
SEO in General

About backlinks

Backlink is just a fancy term which refers to any link to your site from someone else’s site. Backlinks are substantial because they are #2 on the list of SEO ranking importance as far as search engines like Google are concerned.

The only factor that’s more important than backlinks is the actual, textual, website content (the quality, quantity, and relevance of the content on your website). Content will always be the king of ranking factors on any good search engine, simply because that is what people are looking for when they search. (I am starting to hear alternate opinions, but I’ve not yet heard of any factor that would be more important to a person than the content on a given website.)

The weight attributed to each backlink varies and is dependent upon the relevance, quality, popularity, etc. of the linked site. For example, a link to your nature photography blog from the website of a custom furniture designer would have far less weight than a link from a stock photography site, a photography club site, etc. (which are both examples of topically relevant sites).

Ask every blogger and webmaster you know (or anyone who controls a relevant, well-Googled, PageRanked website) to add a link from their photography-relevant site to your site. You might return the favor by reciprocating and adding their link to your site, too (this is called a reciprocal link), on an appropriate webpage such as Photography Resources or Friends of Nashville Nature Photography. On a WordPress site, you can easily add their site to your categorized links if you don’t already have a separate page for these kinds of links.

Next: Pinging

Examples: Excellent Google SEO results for our clients

Last week, we needed to provide concrete examples of our SEO skills and experience to new client. We conducted the following searches relating to services offered by a few of our longtime clients to see where their web sites ranked on Google. (The site link is followed by the key words we Googled and how the site ranked.) Like our clients, we are quite pleased with the results.

Specific examples of SEO success via Google

Website (keywords) #GoogleRank (Nashville hiking) #2 (Nashville landscaping) #3 (Brentwood landscaping) #1 (Nashville remodeling) #1 (Nashville residential renovation) #1 (Nashville web development) #2 (Nashville web services) #4 web content) #2 (Nashville nature photography) #1 (Nashville sports photography) #2

We would very much appreciate the chance to help your organization. With eleven (11) years of experience in general web design and development with a focus on creative, search engine-friendly writing, copywriting, blogging, etc., we can help you get noticed on the web – through web sites, Facebook, Twitter, and so on. Web content, web marketing, and SEO (search engine optimization) are our bread and butter.

We truly enjoy the challenge of tweaking web sites and blogs to help them rank at (or near) the top of Google searches! If you know of any individuals, organizations, etc. that might need affordable web design, web development, search engine optimization, or any kind of writing services, we would really appreciate it if you would pass along our contact info.