Backlinks: Blog marketing basics

Marketing your blog: blog marketing basics

Importance of backlinks

originally written for client SD on Monday, January 24, 2011

Like many other posts, this started out as an email to a friend and client; however, my continued appending, revising, strengthening, and footnoting caused it to grow from a quick, suggestive email to a substantial post (or a series of short posts, as it turns out). Since the vast majority of this information has the potential of being useful to many people, I decided to post it.

Here are a very few beginner suggestions for attracting more traffic to your new blog. This information is very general and foundational — just the tip of the tip of the iceberg, really. Each of these subjects – especially SEM, and to a lesser degree, SEO – is a very broad and inclusive topic in and of itself.

Subjects covered:
Backlinks
Pinging
Subscriptions
Social Media
SEO in General
SEO vs. SEM

About backlinks

Backlink is just a fancy term which refers to any link to your site from someone else’s site. Backlinks are substantial because they are #2 on the list of SEO ranking importance as far as search engines like Google are concerned.

The only factor that’s more important than backlinks is the actual, textual, website content (the quality, quantity, and relevance of the content on your website). Content will always be the king of ranking factors on any good search engine, simply because that is what people are looking for when they search. (I am starting to hear alternate opinions, but I’ve not yet heard of any factor that would be more important to a person than the content on a given website.)

The weight attributed to each backlink varies and is dependent upon the relevance, quality, popularity, etc. of the linked site. For example, a link to your nature photography blog from the website of a custom furniture designer would have far less weight than a link from a stock photography site, a photography club site, etc. (which are both examples of topically relevant sites).

Ask every blogger and webmaster you know (or anyone who controls a relevant, well-Googled, PageRanked website) to add a link from their photography-relevant site to your site. You might return the favor by reciprocating and adding their link to your site, too (this is called a reciprocal link), on an appropriate webpage such as Photography Resources or Friends of Nashville Nature Photography. On a WordPress site, you can easily add their site to your categorized links if you don’t already have a separate page for these kinds of links.

Next: Pinging