Tag Archives: blogging

How to determine most popular searches on Google, other major search engines

classic rock group Heart performing Magic ManIf you want to maximize your chances for lots of hits on your blog posts, then blog about subjects that are currently trending on major search engines.

For historical search trends — that is, for empirical data on Google searches — Google Zeitgeist is the tool to use.

Resources: How to determine most popular searches on Google, other major search engines

Static images vs. dynamic images

Static images

natureWhen a static image is used, the same image will appear on a given page each time the page is viewed. The first image on this page (the image appearing beside this text) is a static image. The image presented here will be the same no matter how many times this page is reloaded into your web browser (which is hopefully either Firefox or Chrome and not Internet Explorer), simply because the HTML code references one specific image.

In this case, the image used is a series of Nature magazine covers.

Dynamic images

post-storm clouds - Brentwood Hills church  in Nashville; Frasier Photos, Aug 2012When a dynamic image is used, each time the page is loaded by the web browser, an image will be chosen at random from a folder containing several images with the same theme. As you will notice after you have reloaded this page a few times, the image will change at random — but will still relate to the subject matter. (For the purposes of this illustration, let’s say the subject matter or content of the page has to do with appealing photos of a dusk sky taken from a moving car on the way to try a McDonald’s strawberry milkshake for the very first time — a wonderful experience, BTW.)

The image that appears in this section is an example of a dynamic image.

Pros and cons

There are pros and cons to using static images, and there are pros and cons relating to the use of dynamic images. (This is a no-brainer because there are pros and cons to everything in existence!)

I will have to finish this later.

How to write SEO-friendly blog posts, other web content

If you want to see examples of an effective way to structure your content – a method that Google very clearly loves – then look at the way the blog posts are structured for the link(s) below. Please take a moment to examine the structure of and inclusions within this blog post, which is among the most-visited content on my personal blog:

Is Snopes.com a reliable source? – Another Day, Another Digression

An SEO-maximized blog post or web page might contain

Quality, relevant, original content
Generous sub-titling (Each one adds weight to the keywords used)
Images (must be effectively titled and tagged)
Links to related resources – especially popular, well-ranking ones (Wikipedia is the best example; link to Wikipedia every time you can without getting ridiculous)
A Resources section at the bottom for more links

Web terminology for new clients

This post is part of the Blogging Noob 101 series

In general, the material on this page is geared towards the newbie, or the noob. There’s nothing wrong with being a noob; every person must begin from where he or she now stands. There’s no shame in being a noob — unless, of course, you allow there to be shame, in which case you are inviting it!

Most of the links below are to related Wikipedia pages.

Web terminology for noobs

Alias, email alias, forwarder
An alternative to a fully-functioning email address; simply forwards everything to a given email address

Back end
The protected part of a web site or blog accessible only to the credentialed, a select few (see also front end)

Blog
A type of web site; content is arranged by date, with the most recent entries appearing first

Blog post
A dated entry in a blog; the main content within a blog; a blog post is to a blog what a web page is to a web site

Credentials
Login credentials; a username and password

Domain registrar
The organization you use to purchase and manage your domain names (e.g., GoDaddy.com)

Email address
A fully functioning email account has quite a few variables; contrast with alias

Front end
The unprotected part of a web site or blog which is accessible to anyone (see also back end)

Gmail
The preferred free webmail service; eliminates virtually all spam; everyone should have an account

Google
The best collection of free online services; everyone should have an account (e.g., a Gmail account can serve as access to dozens of other excellent free Google services)

Name server, nameserver
A crucial setting for a hosted domain name; tells the world where to look when someone types in your URL (e.g., www.KerryStiles.com)

SEO
Search engine optimization

Social media
A fancy name for socially oriented web services/sites, including Facebook, Twitter, LinkedIn, and hundreds of others

URL, URI (Uniform Resource Locator/Identifier)
Basically, an internet/web address (e.g., http://en.example.org/); technically, a URL and a URI are different; for all practical purposes, they are often used interchangeably [URL-Wikipedia]

Web hosting
The renting of digital storage space on the Internet which effectively becomes your own "cloud drive"

Web hosting company (aka web host, host)
The organization used to rent storage space for your sites, blogs, wikis, and other web content; although GoDaddy is now a web host in addition to its main mission as domain registrar, we prefer to use a different web hosting company for our projects

Web page
The main content on a web site; essentially, a web page is one page of many on a given web site (some of the most popular web pages include About, Contact, Products/Services, etc.)

Web site
A collection of web pages; content is arranged by topic (About, Contact, Products/Services, etc.)

Resources: Web terminology for noobs

URI vs. URL: What’s the difference? Damn Handy
http://damnhandy.com/2007/11/19/uri-vs-url-whats-the-difference/
Uniform resource locator – Wikipedia
http://en.wikipedia.org/wiki/Uniform_resource_locator
Uniform resource identifier – Wikipedia
http://en.wikipedia.org/wiki/Uniform_resource_identifier
Uniform resource name – Wikipedia
http://en.wikipedia.org/wiki/Uniform_Resource_Name

HTML code snippets for WordPress blogging

creative shot of the Eiffel TowerI’ve found it very useful to have a convenient stash of HTML/XHTML code snippets from which to copy and paste as needed while I’m writing blog content. These code snippets work just fine in WordPress; just make sure you’re in HTML mode and not Visual mode.

To name a section of content
<a name="resources"></a>

To set text color for H2 title: [ color codes: new window ]
<H2 style="color:#FF0000">

To set background color for blockquote section:
<blockquote style="background-color:#C6E2FF; padding:10px; margin:10px">

To set text color for blockquote section:
<blockquote style="color:#C6E2FF; padding:10px; margin:10px">

To display an image from our image collection:
Dispensed to friends and clients only due to server load issues

NOTE: For our list of HTML color codes shown as colored text, see Colored text: Add a dash of color to your blog content

Resources: Code snippets