Rules for student workers
Participants in social media content creation
Writer: A student worker or other individual who has not yet been approved as a Reviewer; all Writers must have all new content vetted or approved by a Superior or a Reviewer before new content is published on the Internet
Reviewer: Writers who have been consistently producing quality, error-free content; once you have reached Reviewer level, the approval of a Superior is no longer necessary
Superior: Professor, teacher, teaching assistant, administrator, Reviewer
Rules for student workers, writers, and reviewers
1. There should never be any significant down time
2. Unless you have another assigned task, please spend your time writing
3. Have your writing approved by a Reviewer or a Superior before it is published
4. All social media content must be free of spelling and grammatical errors (spell check all your work, folks – it’s easy)
How to avoid student worker downtime permanently
In the absence of any other specific tasks, the student workers should continuously be generating new content. New content should be continuously added to:
1. Lipscomb’s own social media pages, outlets, accounts
2. Popular, relevant blogs about higher education
3. Quality blogs, sites, Facebook and Google+ pages, etc. whose subject matter directly relates to the Lipscomb topic being promoted
Approval of new content by a reviewer or a superior
This is a no-brainer, but we’ll say it anyway:
It is very important that all content published on the Internet in support of Lipscomb University be of sufficient quality; Lipscomb will be judged by the quality of the content published across a wide array of social media platforms.
In order to ensure we are publishing quality content on the Internet, we have created these simple procedures.
For all Writers: Please have your freshly written content reviewed and approved by a Reviewer or Superior before it is published on the Internet. Please check your content for spelling and grammatical errors before you submit it for review.
After you have been consistently generating quality, error-free social media content in support of Lipscomb for a time, you will hopefully be approved as a Reviewer; this means you no longer have to submit your new content for review before it is published.
Where to publish new content
In general, blogging and Facebook updates would be the top two priorities. Regarding the array of potential topics to write about, the only limit is the imagination!
Lipscomb’s own social media pages, outlets, & accounts
New content should be generated continuously on a wide array of social media pages or outlets that have already been created by Lipscomb marketing personnel, individual departments, and student workers, including:
1. blogging at WordPress.com
2. blogging at Blogger.com
3. blogging at tumblr
4. blogging on any other Lipscomb blogs
5. tweeting on Twitter
6. updating Facebook pages that have been created to feature Lipscomb areas of study
7. updating Google+ pages that have been created to feature specific Lipscomb areas of study
Non-Lipscomb sites, blogs, social media accounts
There are many, many other outlets to use for publishing content to promote Lipscomb, apart from the blogs and other social media accounts that have already been created by Lipscomb for Lipscomb personnel to update.
1. Leave well-written comments on popular blogs relating to higher education
2. Searches for Lipscomb in the news, adding your comments
3. When leaving comments on other blogs, always include the most relevant link so other readers can quickly locate the Lipscomb topic being promoted
Subject material: What to write about
Not being able to think of a topic to write about is certainly not a valid excuse for idle time, as there are virtually endless lists of ideas. This is limited only by the imagination. Here are some ideas for subjects and topics for blog posts, articles, Facebook updates, and other social media content.
1. Emulate the blogs, sites, Facebook & Google+ pages, Twitter accounts, et al of the top 20 business schools in the world
2. The Lipscomb University student handbook
3. Lipscomb’s recent newspapers, alumni magazines, bulletins, announcements
4. Googling for target subjects (e.g., Nashville CPA education) on other blogs, and leaving quality comments on those blogs, discussion forums, etc.
5. Write features about particular teachers, professors, administrators
6. Write features about particular classes, certificates, majors, minors, areas of study, etc.
7. Job outlook/forecast material