Tag Archives: Google

Google Chrome: How to open specific web pages on launch

It sure is convenient — not to mention quick and easy — to configure your Google Chrome web browser to open a specific set of web pages automatically on every launch. In fact, I rely on it.

    Google Chrome logo
  1. Click on the wrench icon (upper right) and choose Settings
  2. One of the first items listed is On startup
  3. The third choice in the On startup section is: Open a specific page or set of pages
  4. Click Set pages
  5. Modify as needed
  6. Click OK
  7. Close the Chrome settings page

That’s it; it’s that simple!

Resources: Google Chrome web browser

This post was started on Monday, August 13, 2012

Lipscomb University: Internet marketing guidelines

Rules for student workers

Participants in social media content creation

Lipscomb University campus - Nashville, TennesseeWriter: A student worker or other individual who has not yet been approved as a Reviewer; all Writers must have all new content vetted or approved by a Superior or a Reviewer before new content is published on the Internet

Reviewer: Writers who have been consistently producing quality, error-free content; once you have reached Reviewer level, the approval of a Superior is no longer necessary

Superior: Professor, teacher, teaching assistant, administrator, Reviewer

Rules for student workers, writers, and reviewers

1. There should never be any significant down time
2. Unless you have another assigned task, please spend your time writing
3. Have your writing approved by a Reviewer or a Superior before it is published
4. All social media content must be free of spelling and grammatical errors (spell check all your work, folks – it’s easy)

How to avoid student worker downtime permanently

In the absence of any other specific tasks, the student workers should continuously be generating new content. New content should be continuously added to:

1. Lipscomb’s own social media pages, outlets, accounts
2. Popular, relevant blogs about higher education
3. Quality blogs, sites, Facebook and Google+ pages, etc. whose subject matter directly relates to the Lipscomb topic being promoted

Approval of new content by a reviewer or a superior

This is a no-brainer, but we’ll say it anyway:

It is very important that all content published on the Internet in support of Lipscomb University be of sufficient quality; Lipscomb will be judged by the quality of the content published across a wide array of social media platforms.

In order to ensure we are publishing quality content on the Internet, we have created these simple procedures.

For all Writers: Please have your freshly written content reviewed and approved by a Reviewer or Superior before it is published on the Internet. Please check your content for spelling and grammatical errors before you submit it for review.

After you have been consistently generating quality, error-free social media content in support of Lipscomb for a time, you will hopefully be approved as a Reviewer; this means you no longer have to submit your new content for review before it is published.

Where to publish new content

In general, blogging and Facebook updates would be the top two priorities. Regarding the array of potential topics to write about, the only limit is the imagination!

Lipscomb’s own social media pages, outlets, & accounts

New content should be generated continuously on a wide array of social media pages or outlets that have already been created by Lipscomb marketing personnel, individual departments, and student workers, including:

1. blogging at WordPress.com
2. blogging at Blogger.com
3. blogging at tumblr
4. blogging on any other Lipscomb blogs
5. tweeting on Twitter
6. updating Facebook pages that have been created to feature Lipscomb areas of study
7. updating Google+ pages that have been created to feature specific Lipscomb areas of study

Non-Lipscomb sites, blogs, social media accounts

There are many, many other outlets to use for publishing content to promote Lipscomb, apart from the blogs and other social media accounts that have already been created by Lipscomb for Lipscomb personnel to update.

1. Leave well-written comments on popular blogs relating to higher education
2. Searches for Lipscomb in the news, adding your comments
3. When leaving comments on other blogs, always include the most relevant link so other readers can quickly locate the Lipscomb topic being promoted

Subject material: What to write about

Lipscomb University campus - Nashville, TennesseeNot being able to think of a topic to write about is certainly not a valid excuse for idle time, as there are virtually endless lists of ideas. This is limited only by the imagination. Here are some ideas for subjects and topics for blog posts, articles, Facebook updates, and other social media content.

1. Emulate the blogs, sites, Facebook & Google+ pages, Twitter accounts, et al of the top 20 business schools in the world
2. The Lipscomb University student handbook
3. Lipscomb’s recent newspapers, alumni magazines, bulletins, announcements
4. Googling for target subjects (e.g., Nashville CPA education) on other blogs, and leaving quality comments on those blogs, discussion forums, etc.
5. Write features about particular teachers, professors, administrators
6. Write features about particular classes, certificates, majors, minors, areas of study, etc.
7. Job outlook/forecast material

Twenty Eleven WordPress theme: Sidebars, finally

For reasons unknown, the otherwise excellent Twenty Eleven WordPress theme does not display the sidebar for individual posts. logo for Future Web Blog blogI spent some time over the weekend considering alternatives. Virtually all visitors to the Supernatural Horror blog arrive via Google search for terms relating to horror movie titles, and thus land on an individual post – usually a horror movie review. Having no sidebar means these visitors will see not a single link to any other post on the entire blog. It means visitors will not be able to see the widgets that have been configured to appear on the sidebar – crucial WordPress widgets such as the tag cloud, post categories, link categories, Popular Posts, Recent Posts, etc.

Why would any blogger or website owner not want important links to appear on the individual post pages of a blog? Well, to be fair, there are some circumstances under which this would be preferable; however, I’m thinking the vast majority of bloggers would want their links to appear on web pages that display a blog’s individual posts.

So what should I do about it?

Should I find a different free WordPress theme? I spent about an hour poking around the search results for free WordPress themes 2011, and there are free themes aplenty – more than ever, I’m sure… but I liked the Twenty Eleven WordPress theme. It’s so neat and clean; it has the options I need and the features I wanted for this blog.

Besides, I’ve already invested time in creating my own custom header graphics (using GIMP, of course) that fit the Twenty Eleven WordPress theme, plus I invested additional time modifying the theme to display a random header image every time a page at Supernatural Horror is loaded.

Then the solution hit me – something I should have realized from the very start: the Twenty Eleven WordPress theme is a fairly popular one, so someone else has surely…

  1. been in my shoes,
  2. modified the Twenty Eleven WordPress theme to include sidebar display,
  3. and then blogged about it, so other WordPress users could benefit from the blogger’s experience.

A quick Googling for such precise information revealed several blog posts on that exact subject.

The first post I read about how to add the sidebar to individual posts on the Twenty Eleven WordPress theme included numerous comments about the given solution not working properly. Skip that one.

The second post – Add Sidebar Support in Posts for the Twenty Eleven Theme, which I found on a blog called Future Web Blog: Discovering the future of jQuery, WordPress and the Web – seemed to be exactly what I was looking for. Better, there was feedback and commentary sufficient to instill confidence in its recommendations:

If you’d like to have this sidebar functionality in your current Twenty Eleven theme immediately you can download a copy of the child theme from the link above. You can upload and install the zip file directly into your WordPress installation. Make sure you have a copy of the Twenty Eleven parent theme installed first, otherwise the modified child theme will not install.

This blogger had taken the time to explain the WordPress tweaks necessary for this sidebar fix – instructions that are virtually idiot-proof.

Then I saw it: there was a WordPress plugin for this!
(I’ll finish this later…)

Resources: Sidebars for the Twenty Eleven WordPress theme

Our latest SEO success

Another SEO client breaks into the Google top ten!

nashville seo firm partners with threeten seven design firm

Nashville Web Content & SEO is proud to announce an ongoing partnership with Three TEN Seven Design, LLC (a.k.a. TTS), which now has two locations: Hilton Head, South Carolina and now Philadelphia, Pennsylvania.

Stephen Frasier’s small firm, Nashville Web Content & SEO (NWCSEO), represents the latest addition to the TTS website services team and will now be providing content-oriented search engine optimization, copy writing, content editing, and related web services to Three TEN Seven and their array of clients.

nashville seo client - Google top ten success

Nancy Dietze, the owner of Virtually Yours Assistant Services and TTS client, serves her community as a top-notch executive assistant contractor. Nancy — a former Hilton Head Island real estate guru herself — specializes in providing executive assistant services to area real estate professionals, who are more than happy to farm out their repetitive administrative tasks to Virtually Yours.

The latest round of updates and modifications to the Virtually Yours (VY) website included a basic SEO package and was the first job taken on by the new TTS + NWCSEO team. Prior to the engagement, VY did not have any pages from its website listed in the top 50 Google search results for the terms Hilton Head virtual assistant. A few days after the SEO work concluded, a follow-up review showed at least two (2) web pages from the new and improved Virtually Yours website subsequently ranked in Google’s top ten for the given search terms. The freshly Google-top-ten-ranked pages on Nancy’s website include the new Resources page and the Testimonials page.

Chalk up another SEO success for the team – and more importantly, another happy client!

Resources: Our latest SEO success

Google search for “Hilton Head virtual assistant”
Virtually Yours Assistant Services (Hilton Head, SC)

Examples: Excellent Google SEO results for our clients

Last week, we needed to provide concrete examples of our SEO skills and experience to new client. We conducted the following searches relating to services offered by a few of our longtime clients to see where their web sites ranked on Google. (The site link is followed by the key words we Googled and how the site ranked.) Like our clients, we are quite pleased with the results.

Specific examples of SEO success via Google

Website (keywords) #GoogleRank
http://www.hikingnature.com/ (Nashville hiking) #2
http://www.brentwood-landscapes.com/ (Nashville landscaping) #3
http://www.brentwood-landscapes.com/ (Brentwood landscaping) #1
http://www.broderickbuilders.com/ (Nashville remodeling) #1
http://www.broderickbuilders.com/ (Nashville residential renovation) #1
http://bestwebnashville.com/ (Nashville web development) #2
http://bestwebnashville.com/ (Nashville web services) #4
http://bestwebnashville.com/(Nashville web content) #2
http://stevendieringer.com/ (Nashville nature photography) #1
http://actionsportsphoto.net/ (Nashville sports photography) #2

We would very much appreciate the chance to help your organization. With eleven (11) years of experience in general web design and development with a focus on creative, search engine-friendly writing, copywriting, blogging, etc., we can help you get noticed on the web – through web sites, Facebook, Twitter, and so on. Web content, web marketing, and SEO (search engine optimization) are our bread and butter.

We truly enjoy the challenge of tweaking web sites and blogs to help them rank at (or near) the top of Google searches! If you know of any individuals, organizations, etc. that might need affordable web design, web development, search engine optimization, or any kind of writing services, we would really appreciate it if you would pass along our contact info.