I came up with another idea to help promote your nature photography services… a basic introductory campaign via snail mail with aggressive follow-up using email, social media, and other contact methods.
Introduce yourself: Marketing campaign
Introduce yourself to Tennessee publishers, art departments, etc. in a welcome way: A smart marketing strategy that includes a decent freebie.
Choose a small set of excellent nature photographs you are willing to give away in this marketing campaign.
All decisions in the process of delivering this package should aid in the quest to get your package noticed and remembered by the people you are trying to reach: the decision makers of the graphic departments (or their equivalents) of the target organizations & businesses.
Have someone write (or write it yourself & have someone edit it) an excellent cover letter to explain your services, this photography marketing effort, your donation of photography services to the Tennessee nature magazine (I forgot which one that was), some of your experience, and perhaps even some suggested ways the photos might be used.
Do not write this cover letter yourself; do some web research on the most effective, persuasive sales language, points to stress, etc., etc. to increase the chances of being taken seriously and getting noticed. Have someone write it for you, or use the services of an editor if you write it yourself. Hopefully you will land a photography gig from some of these organizations.
Determine the most professional way photo art is delivered to clients by the best photographers in the business, and use that method to deliver this package. (I have no idea what the standards are; maybe it’s just the USPS. The point I am making is to use the most professional, best-in-class delivery method.)
• Select some excellent freebies that actually appear to be worth something (despite being free).
• Define the target market very specifically.
• Design the package so it will be noticed.
• Use the most professional, classy method to deliver the packages.
• Include a professionally written, noticeably unique cover letter; make its content creative, and definitely not predictable or standard.
Other general marketing strategies
Issue a press release announcing your services.
This post was started on Sunday, February 12, 2012