Tag Archives: SEO

How to determine most popular searches on Google, other major search engines

classic rock group Heart performing Magic ManIf you want to maximize your chances for lots of hits on your blog posts, then blog about subjects that are currently trending on major search engines.

For historical search trends — that is, for empirical data on Google searches — Google Zeitgeist is the tool to use.

Resources: How to determine most popular searches on Google, other major search engines

Graphical text vs. actual text

The purpose of this brief post is to quickly and simply demonstrate the difference between "textual" text and graphics as text.

graphic text example to demonstrate difference between text as graphics and actual textThe difference between graphical text and actual text is straightforward and obvious, but occasionally it can be difficult to explain to clients without the use of a visual aid. So we have collected five (5) examples, one of which will appear at random each time this web page is loaded.

The word(s) shown at right are text in a sense, but it is actually a graphic file (an image). The image at right is an example of graphical text, or text as graphics.

Actual text

The words you are now reading are comprised of actual text: Typed text… Content which can be read and indexed by Google and other search engines. (Hint, hint!)

The actual text vs. graphical text issue comes up often in the selection of WordPress themes. We almost always reject WordPress themes which require a graphic to be created and used to display the title and subtitle, choosing instead a WordPress theme which uses actual text (not graphics) for the site title and subtitle (or tagline)[1].

To summarize, we generally avoid graphical text. While graphics as text can look nice and can be quite visually appealing, it cannot be read as actual text — thus removing a potential & significant SEO boost by omitting that text and using an image in its place.

When there is a decision to use graphics as text for visual appeal, be sure to use the ALT tag wisely.

Notes

[1] Tagline

The subtitle or tagline for this Nashville SEO & Web Content blog is:

Nashville search engine optimization, ghostblogging, content creation, social media, and related website services

Resources: Graphical text vs. actual text

A quick lesson: The META description tag

The proper syntax for the DESCRIPTION tag is:

<META NAME="Description" CONTENT="Your descriptive sentence or two goes here.">

Re: Google, most other META tags are useless for content purposes. You cannot control crawl frequency with any META tag, and if even this is new to you, just concentrate on optimizing your page titles and making them unique for every page on your website.

In the earliest days of SEO, the information contained in a META "description" tag could slightly boost rankings for the words that were contained within it; however, none of today’s top three (3) search engines – Google, Bing, & Yahoo – use the META tag for ranking purposes.

So, whether you use your important keyword phrases in your META "description" tags or not, the position of your page in the search engine results will not be affected. So in terms of rankings, you could easily leave it out altogether – but you should include it nevertheless.

There are at least four (4) notable reasons to make META "description" tags a standard part of your SEO and overall internet marketing strategy.

  1. META Description tags are often used to generate the description (or a partial description) of your web page, if it shows up in the search results.
  2. META Description tags are often used as part of the descriptive information for your pages when Google shows extended information for your site.
  3. META Description tags are often used as the default description in social media marketing links such those found on Facebook and Google+.
  4. Using the META Description tag as recommended should be a part of all web projects in conformity with basic, best-practices rules if you wish to abide by modern web standards. In the SEO universe, it’s simply the "right" thing to do.

It’s like a basic, universal “spiritual principle” for websites and blogs.

Source: http://www.hobo-web.co.uk/how-to-best-use-meta-tags/

Lipscomb University: Internet marketing guidelines

Rules for student workers

Participants in social media content creation

Lipscomb University campus - Nashville, TennesseeWriter: A student worker or other individual who has not yet been approved as a Reviewer; all Writers must have all new content vetted or approved by a Superior or a Reviewer before new content is published on the Internet

Reviewer: Writers who have been consistently producing quality, error-free content; once you have reached Reviewer level, the approval of a Superior is no longer necessary

Superior: Professor, teacher, teaching assistant, administrator, Reviewer

Rules for student workers, writers, and reviewers

1. There should never be any significant down time
2. Unless you have another assigned task, please spend your time writing
3. Have your writing approved by a Reviewer or a Superior before it is published
4. All social media content must be free of spelling and grammatical errors (spell check all your work, folks – it’s easy)

How to avoid student worker downtime permanently

In the absence of any other specific tasks, the student workers should continuously be generating new content. New content should be continuously added to:

1. Lipscomb’s own social media pages, outlets, accounts
2. Popular, relevant blogs about higher education
3. Quality blogs, sites, Facebook and Google+ pages, etc. whose subject matter directly relates to the Lipscomb topic being promoted

Approval of new content by a reviewer or a superior

This is a no-brainer, but we’ll say it anyway:

It is very important that all content published on the Internet in support of Lipscomb University be of sufficient quality; Lipscomb will be judged by the quality of the content published across a wide array of social media platforms.

In order to ensure we are publishing quality content on the Internet, we have created these simple procedures.

For all Writers: Please have your freshly written content reviewed and approved by a Reviewer or Superior before it is published on the Internet. Please check your content for spelling and grammatical errors before you submit it for review.

After you have been consistently generating quality, error-free social media content in support of Lipscomb for a time, you will hopefully be approved as a Reviewer; this means you no longer have to submit your new content for review before it is published.

Where to publish new content

In general, blogging and Facebook updates would be the top two priorities. Regarding the array of potential topics to write about, the only limit is the imagination!

Lipscomb’s own social media pages, outlets, & accounts

New content should be generated continuously on a wide array of social media pages or outlets that have already been created by Lipscomb marketing personnel, individual departments, and student workers, including:

1. blogging at WordPress.com
2. blogging at Blogger.com
3. blogging at tumblr
4. blogging on any other Lipscomb blogs
5. tweeting on Twitter
6. updating Facebook pages that have been created to feature Lipscomb areas of study
7. updating Google+ pages that have been created to feature specific Lipscomb areas of study

Non-Lipscomb sites, blogs, social media accounts

There are many, many other outlets to use for publishing content to promote Lipscomb, apart from the blogs and other social media accounts that have already been created by Lipscomb for Lipscomb personnel to update.

1. Leave well-written comments on popular blogs relating to higher education
2. Searches for Lipscomb in the news, adding your comments
3. When leaving comments on other blogs, always include the most relevant link so other readers can quickly locate the Lipscomb topic being promoted

Subject material: What to write about

Lipscomb University campus - Nashville, TennesseeNot being able to think of a topic to write about is certainly not a valid excuse for idle time, as there are virtually endless lists of ideas. This is limited only by the imagination. Here are some ideas for subjects and topics for blog posts, articles, Facebook updates, and other social media content.

1. Emulate the blogs, sites, Facebook & Google+ pages, Twitter accounts, et al of the top 20 business schools in the world
2. The Lipscomb University student handbook
3. Lipscomb’s recent newspapers, alumni magazines, bulletins, announcements
4. Googling for target subjects (e.g., Nashville CPA education) on other blogs, and leaving quality comments on those blogs, discussion forums, etc.
5. Write features about particular teachers, professors, administrators
6. Write features about particular classes, certificates, majors, minors, areas of study, etc.
7. Job outlook/forecast material

Focus on SEO

Communicating with Nashville SEO clients and Nashville web content clients

Thanks for the updates on Google+. Good job! I hope you are enjoying your day and following up on some leads in Nashville…

This will probably be my last detailed SEO consulting advice until I have finished this leg of website and blog work.

Congratulations on SEO success

In about a week and with less than ten hours of work, we have succeeded in getting you listed in the top ten of Google for the search terms Tennessee sourcing consultants.

Be sure to interlink all your web assets

I have not yet had a chance to check it out, but you want to be certain you have included links to your site and to your blog on ALL of your web assets, including LinkedIn, Google+, et al. As discussed, the general goal is to interlink ALL of your web properties in addition to persuading others to add links on THEIR sites to YOUR site and blog (these are called backlinks).

Prepare for eventual backlink campaign

You might start a list of people and organizations you know who have sites and blogs. We will use this list when we get around to launching your backlink campaign. This is third in importance to content (#1) and social media properties (#2).

Facebook page

A Facebook page would also help quite a bit. I don’t like Facebook either, but it can no longer be ignored since it has surpassed Google in popularity. Although it does remain a touchy subject in some circles, and there are ongoing court battles, birth dates are usually considered to be public information. In any case, it’s unlikely any harm will come to you by creating a Facebook account then page. (This is merely my recommendation… do what you feel you need to do.)

SEO focus

As has always been the plan, this chunk of hours will consist of SEO-focused work (content, links, resources, etc.) rather than imagery. However, I will not leave any image slots empty – that just won’t fly for a professional website.

So, the items you listed (apart from the logo), are exactly what I have been working on and will soon present to you – most likely late this evening, if all goes well (as I expect it will). Logos and graphics in general have no bearing on SEO, which has been the goal from the start.

Web content

If you have written any additional content specific to the following, please let me know, as I will be using existing (or creating new) content to fill out these areas. NOTE: I am speaking of content separate from any blog content. (Google penalizes duplicate content, so you do not want to have the same text in several places.)

  • Lists of the best resources for people interested in sourcing/cost reduction (to be used on new website page Resources — listing excellent resources visitors — as well as other consultants — may be interested in)
  • Descriptions of specific services you offer (to be used on new website pages for Services web page)
  • Images

    Some of my time will be spent finding, editing, and implementing suitable images. If you have any images to contribute that will allow me to spend my time on more important facets of this work, please send them along.

    Should I lower my hourly rate for website services?

    New, lower hourly rate on temporary basis to attract new business
    I have decided to reduce my hourly rate to $25 an hour (down from $35/hr.). Then, once I succeed in getting new clients or work that fills up my time, I can start moving the hourly rate back up, gradually, closer to fair market value. What do you think?

    More soon – have a great day!
    Stephen
    Nashville SEO & Web Content services