What is tumblr?

tumblr logo - social media, microbloggingTumblr is a microblogging platform and social networking website that allows users to post text, images, videos, links, quote,s and audio to their "tumblelog," a short-form blog.

Users can follow other users, ‘reblog’ their posts, or choose to make their tumblelog private. Tumblr emphasizes ease of use.

Microblogging is a digital broadcast medium (on the internet) representing a sub-genre of blogging. A microblog differs from a traditional blog in that its content is typically smaller in both actual and aggregate file size. Microblogs allow users to exchange small elements of content such as short sentences, digital photos, or video links.

Like traditional bloggers, microbloggers post about topics ranging from the simple, such as “where I’m at now,” to the thematic and serious, such as “Slaughter in Syria.” Commercial microblogs also exist, usually to promote commercial websites, products, services, and to promote intra-organization (and less often, inter-company) collaboration.

tumblr logo - social media, microbloggingSome microblog platforms or services offer features — such as the ability to change privacy settings (allowing users to control who can read their microblog content), alternative publishing methods (apart from the standard web-based interface), and much more. Publishing can occur via text messaging, instant messaging, e-mail, and even digital audio.

Exploding popularity

As of January 5, 2012, Tumblr had over 39.5 million blogs.

An analysis by AddThis of shares through their service in 2011 noted that Tumblr sharing had increased by 1299.5%.

According to comScore, Tumblr scored 13.4 million unique visitors in the U.S. in July 2011, which was up an amazing 218% from July 2010.

Who uses tumblr?

As of January 5, 2012, Tumblr had over 39.5 million blogs and more than 15 billion total posts. As of September 2011, the website receives more than 13 billion views per month. As of July 2010, the site receives 25,000 new users each day and as of September 2011, 40 million new posts are published on tumblr every day.

The service is most popular with teens and college students; fifty percent of Tumblr’s visitor base is under the age of 25. As of 2009, Tumblr had an 85% retention rate, compared with 40% for Twitter.
(Source: Wikipedia)

tumblr FAQ, per tumblr

  1. What is Tumblr?
    Millions of people sharing the things they do, find, love, think, or create.
  2. How are people using Tumblr?
    The average Tumblr user creates 14 original posts each month, and reblogs 3. Half of those posts are photos. The rest are split between text, links, quotes, music, and video.
  3. What is reblogging?
    The same way YouTube embeds make it easy for a video to become a viral hit, the “reblog” button on all Tumblr posts allows a meme to spread rapidly across thousands of blogs with just a click.

Source: About page on tumbler.com

Tumblr, Inc., the company operating the website, has its headquarters in Midtown Manhattan, New York City. (Source: Wikipedia)

Resources: Tumblr

NOTE: This post was started on Thursday, February 09, 2012.